Dulce Ridder’s proven strategic real estate marketing plan.
1. MARKET ANALYSIS
Ø Thoroughly inspect your home and outline all the important features and upgrades.
Ø Determine the Fair Market Value of your property by doing a detailed CMA (comparative market analysis).
Ø Provide an estimate of the selling expenses to show your net proceeds.
Ø Execute a listing agreement authorizing us to market your property.
2. PROPERTY ENHANCEMENT
Ø Recommend repairs and improvements to sell your property for the highest price. Provide tips for staging your home.
Ø Suggest additional enhancement and repairs based on buyer feedback.
Ø "Well organized homes priced right sell...
...cluttered or dirty homes never sell at a good price"
3. SALES PROGRAM
Ø Prepare and submit accurate information to the Multiple Listing Service (MLS).
Ø Professional grade photography for "perfect" digital photos of your property for the MLS and Internet web
sites.
Ø Install a lock box to facilitate showings (optional).
Ø Display your home to our sales staff and other agents by hosting a broker open house.
Ø Promote your property by networking with Re/max Results sales people and agents from other companies.
Ø Create a custom color photo brochure outlining the key property features.
Ø Install a for sale sign on your property to generate buyer calls.
Ø Create an enhanced Internet presence on realtor.com with the upgraded service.
Ø Use the Re/max nationwide advertising to generate buyer interest.
Ø Feature your home on the Internet including ( Dulceridder.com, realtor.com ) plus others. Today, home buyers are searching online long before they even speak to a Realtor®. 90% of home buyers shop for real estate online. Our internet strategy is second to none!
Ø We syndicate your listing to the busiest real estate market places in the world and put it in front of millions of home buyers.
Ø What about newspapers and magazines? Like many agents, we use print advertising selectively to promote our business (Pocono Record/Pocono Property Showcase). The Internet has virtually eliminated this medium as an effective marketing tool to sell property.
Ø Display your home on Local TV 13 Property Showcase
4. COMMUNICATION PROGRAM
Ø Send you a printed copy and a link to the MLS presentation for your approval.
Ø E-mail you links to all the Internet presentations for your approval.
Ø E-mail you direct feedback from other agents on all showings.
Ø Call or meet with you regularly to report on the activity and review market conditions.
Ø Provide regular updated written market reports showing the latest market activity.
Ø Constantly review our marketing strategy and adjust as needed to get your home sold.
Ø Alternative planning
5. STRUCTURING THE SALE
Ø Carefully review and present all offers for your consideration.
Ø Qualify the prospective buyers to be sure they are able to purchase your property.
Ø Prepare a strong counter offer to create a solid transaction that will close on time with no surprises.
Ø Determine an adequate purchase deposit to solidify the transaction.
6. TRANSACTION MANAGEMENT
Ø Manage all the details of your real estate transaction.
Ø Open escrow and review the escrow instructions.
Ø Assist with property, and other inspections.
Ø Supervise any agreed-upon home repairs.
Ø Assist with all disclosures.
Ø Follow up on the loan approval process to be sure your transaction closes on time.
Ø Provide updated preliminary closing statements for your review.
Ø Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free.
7. SERVICE AFTER THE SALE
Ø Always Available for any questions and concerns.
Ø Continued service through client relations and referrals
